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Logitech Packs All the RGB You Can Handle Into Its New G560 Gaming Speakers

2018-03-15 19:05:49| Extremetech

They've got a lot of power, but also a lot of RGB. Isn't that what you want in new speakers? The post Logitech Packs All the RGB You Can Handle Into Its New G560 Gaming Speakers appeared first on ExtremeTech.

Tags: new handle gaming speakers

Category: Information Technology

New Raspberry Pi Packs More Power

2018-03-15 18:19:35| TechNewsWorld

The Raspberry Pi Foundation on Wednesday launched the Raspberry Pi 3 Model B+. The new release comes two years after the introduction of its predecessor, the Raspberry Pi 3 Model B. The Raspberry Pi computer runs the open source Raspbian operating system. The Raspberry Pi 3 Model B+ is an incremental upgrade to a line of predecessors that have become entrenched in education, hobbyist and industry markets.

Tags: power packs raspberry

Category: Information Technology

AI at SXSW 2018: Of Hives, Ethics, Morals, and the Singularity

2018-03-15 18:02:02| Extremetech

AI has captured the attention of people far outside the technology space, and the implications of the technology are far reaching, changing industries, eliminating many human jobs, and changing the nature of work. The post AI at SXSW 2018: Of Hives, Ethics, Morals, and the Singularity appeared first on ExtremeTech.

Tags: the ethics sxsw singularity

Category: Information Technology

Apple's New Families Page Highlights Parental Control Tools

2018-03-15 17:16:00| PC Magazine Cell Phones Product Guide

The Cupertino tech giant is making more of an effort to educate moms and dads about its iOS and macOS parental control tools and how to use them.

Tags: page tools control families

Category: Information Technology

Audis Traffic Light Countdown App Now Works in Washington DC

2018-03-15 16:02:26| Extremetech

Audi V2I feature gives drivers a countdown until the light turns green. At long lights, it reduces stress. With Washington, it's now in nine cities. The post Audi’s Traffic Light Countdown App Now Works in Washington DC appeared first on ExtremeTech.

Tags: works light washington traffic

Category: Information Technology

Microsoft Distributing Spectre, Meltdown, Antivirus Updates

2018-03-15 14:20:08| Extremetech

Microsoft is pushing new updates for Meltdown and Spectre out via Intel microcode patches. Also, some AV software should be compatible with Windows 10 once again and updates on those systems should resume. The post Microsoft Distributing Spectre, Meltdown, Antivirus Updates appeared first on ExtremeTech.

Tags: microsoft updates antivirus distributing

Category: Information Technology

CTS Labs Responds to Allegations of Bad Faith Over AMD CPU Security Disclosures, Digs Itself a Deeper Hole

2018-03-15 13:47:13| Extremetech

CTS Labs CTO has written a letter addressing and defending his company's disclosure of various vulnerabilities in AMD's Ryzen CPU and chipsets, but his explanation raises more questions than it answers. The post CTS Labs Responds to Allegations of Bad Faith Over AMD CPU Security Disclosures, Digs Itself a Deeper Hole appeared first on ExtremeTech.

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Category: Information Technology

Influencer Marketing Evolution 0 The #CMWorld Twitter Chat With Lee Odden

2018-03-15 13:30:02| Marketing and Public Relations - M&O

TopRank Marketing chief executive and co-founder Lee Odden conducted a live Twitter chat ahead of his September speaking event at Content Marketing World, exploring the evolution of influencer marketing. Lee will be speaking multiple times during Content Marketing World over the week of September 4 - 7 at the Huntington Convention Center in Cleveland, and his recent Twitter live chat presented below offers an excellent glimpse into many areas he'll be covering. Content Marketing World: What are the advantages of working with influencers and producing co-created content? Lee: At the most basic level, collaborating with relevant influencers to co-create content that is promoted by those influencers helps brands connect with potential customers that are ignoring the brands advertising and salesy promotions. Trusted experts with personality and persuasion skills are good people to have in your corner when it comes to content marketing. But there are other benefits too including boosting SEO performance of content, providing a source of content creation expertise outside of your marketing department, insights into the industry, creative skills not present within your company - to name a few. For those that like lists, heres a list of top level benefits from co-creating content with influencers: Authenticity Trust Variety Quality Quantity Reach Engagement Conversion On top of all that, 89 percent of marketers believe influencer marketing can positively impact how people feel about a brand, according to @emarketer. Content Marketing World question: Is influencer marketing appropriate for both B2C & B2B brands? How do you ensure your company and chosen influencer interests align? Lee: Two great questions! First, influencer marketing is appropriate for every organization that publishes content and wants to bypass ad blockers, advertising blindness and lack of trust. That means B2C, B2B as well as EDU, GOV and Non-profits. B2C Influencer Marketing has many more influencers & creators to work with as well as marketplaces to shop for influencers to engage. Many B2C influencers are expects at being influencers vs. subject matter experts. But not all of course. B2B Influencer Marketing involves industry experts and content collaboration for a much longer sales cycle. There are no marketplaces for B2B so most brands use IRM platforms like @Traackr or @Onalytica. Aligning company and influencer interests starts by being clear on what influence topic youre after and finding the most relevant matching influencers. Provide a compelling offer and a great experience for the influencer and the will deliver. Content Marketing World question: What are some questions marketers should ask when identifying influencers? Are there tools that can help? Lee: The first question a brand should ask before seeking influencers is to confirm what topics represent the intersection of customer interest and brand goals. What does the brand want to be influential about that customers also care about? The most common mistake brands make when identifying influencers is to focus on network size. Fake followers, bots, purchased followers, etc can give misleading metrics. Focus on: Relevance: Topical match Resonance: Audience engagement Reach: Network size Here are a few tools to help you find, qualify and recruit influencers. Remember, a tool is only as good as the expertise of the user: @buzzsumo @followerwonk @mention @grouphigh @TheInkybee @Brandwatch @linkedinselling (client) @onalytica @Traackr When finding influencers theres a BIG distinction between behaving like an influencer and being influential. Many subject matter experts are not extroverts or social savvy. They can still play a role though and engaging them is different. Content Marketing World question: How can you create value for the influencers you work with? What benefit does it need to provide them? Lee: The most important value to create for influencers is relevant recognition. But you have to learn thats what the influencer wants before you offer it. Other forms of value include access to information, products/services and brand experts. Compensation is a pretty big motivator as well - especially in B2C. Dont make the mistake of thinking that all top influencers want big money and nothing else. Another mistake is to think that mid-level and microinfluencers only want recognition. A blend of compensation and recognition can work very well in most cases. Content Marketing World question: Beyond brand awareness and advocacy, how can influencers help improve leads and sales? Lee: Marketers that map the full customer lifecycle with an understanding of buyer questions, pain, & goals for each stage should be able to match relevant influencers to each of those stages - including consideration and purchase. Rather than brandividuals to create awareness, consideration and purchase can include customer influencers, employee influencers and domain experts that evaluate solutions. Its great when brands answer buyers questions, but when trusted, credible experts answer those questions, it can facilitate lead quality, speed, order size and conversion rates. I know everyone likes video these days, so heres a

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Category: Information Technology

Logitech Adds Reactive Lighting to G560 Speakers, G513 Keyboard

2018-03-15 13:16:23| PC Magazine Speakers Product Guide

The Logitech G Lightsync technology synchronizes both light and sound to gameplay for better immersion.

Tags: lighting speakers adds keyboard

Category: Information Technology

Order Dunkin' Donuts Using Google Assistant

2018-03-15 13:16:19| PC Magazine Cell Phones Product Guide

Just say "Hey Google, talk to Dunkin' Donuts" into your Android or iOS device.

Tags: order google assistant donuts

Category: Information Technology

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