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BARC India collaborates with IITs on TV audience measurement innovation

2018-12-27 13:00:47| Digital TV News

In a bid to seek solutions to better meet the needs of TV audience measurement, BARC India has partnered with the Indian Institutes of Technology (IITs). IITs across the country were asked to suggest new ways of measuring TV viewering habits of 836 million TV owning individuals.

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