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Bonnier Broadcasting chooses Paywizard to manage OTT customer engagement

2018-09-24 14:00:46| Digital TV News

Bonnier Broadcasting has chosen Paywizard for its subscription OTT TV services. Bonnier wanted to create a single customer view (SCV) database to be able to draw on insight from all of its services. Paywizards Decision Moments framework uses this data to prompt proactive moves by Bonnier at critical points in the customer journey.

Tags: customer manage engagement broadcasting

Category:Consumer Goods and Services

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