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DISH Media taps FreeWheel for both traditional and addressable linear TV

2019-12-11 19:30:05| Digital TV News

FreeWheel (Nasdaq: CMCSA) has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.

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Category:Consumer Goods and Services

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