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Diageo boosts whisk(e)y conversion by 18% in online overhaul

2018-10-24 14:47:00| Daily beverage news and comment - from just-drinks.com

Diageo increased the conversion rate of online whisky shoppers by almost one-fifth after partnering with Asda to redesign the UK supermarket's ecommerce pages.

Tags: online conversion whiskey overhaul

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