You can look at the new Apple Watch in two ways: At the $350 price point, it is one of the best-looking, best-designed watches you can buy. The other way of looking at it is this: You're paying $350 for something that you might wear once or twice, and then quickly relegate to your interesting curios (read: junk) drawer when you realize that it's too bulky to fit under your shirt cuff or use at the gym, and that you have to recharge it every night. Do you really want a smartwatch? And more importantly, why do you want a smartwatch?