At the Imperio Kia opening in San Juan Capistrano are, from left: Fernando Enciso, director of operations and strategic planning, Grupo Autofin; Juan Antonio Hernandez Paramo, owner, Grupo Autofin; and Michael Sprague, executive vice president, sales and marketing, Kia Motors America. For Rabin Godfrey, the USA country manager for Grupo Autofin Mexico, finding people who are eager to buy into the company's philosophy has been the biggest challenge during the company's U.S. expansion.