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How did Greenpeace get LEGO to ditch Shell play sets?

2014-10-10 00:20:30| Toys - Topix.net

LEGO, the popular children's toy company, has announced that it will end a lucrative marketing partnership with fossil-fuel giant Royal Dutch Shell this year, following a months-long campaign by environmental group Greenpeace. The Greenpeace campaign targeted LEGO's partnership with Shell as a means to criticize the fuel company's ongoing plans to drill for oil in the Arctic .

Tags: play sets shell lego

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