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Innovid receives MRC accreditation for OTT ad impression measurement

2018-09-25 15:30:04| Digital TV News

Innovid has announced that it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. Innovid is the first to receive MRC accreditation in a connected TV (CTV) environment.

Tags: measurement impression receives ott

Category:Consumer Goods and Services

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