Jharcraft MD AT Mishra meets Tata Group chairman Cyrus Mistry at the Jharcraft display stall at Hannover Messe, Germany, on April 13. Telegraph picture Ranchi, April 21: Jharcraft's ahimsa silk - tussar manufactured without killing silkworms - has endeared it to foreign companies at the recently concluded Hannover Messe fair in Germany. Invoking Mahatma Gandhi's concept of non-violence with a large poster of the Father of the Nation spinning the charkha , Jharcraft's display kiosk at the world's leading industrial fair with India as partner country this year was an instance of a small, niche player grabbing both big-ticket attention and business interest.