TrueCar President, John Krafcik, really shocked the automotive industry recently by announcing that he was moving to a new position heading up Google Inc.s self-driving car project from troubled TrueCar.
While TrueCars future is in question with founder Scott Painter leaving soon, why would Krafcik choose Google over another automaker?
Krafcik, who has been praised for leading Hyundai to record U.S. sales, would have surely be offered an executive position with an OEM or Tier 1 supplier.
Whats behind the Google move?
Read and ingest six categorical areas of insight and backstory from one OF THE the industrys leading experts on green marketing and alternatively powered vehicles Jon LeSage, editor, Used Car Market Reports and Green Auto Market...
1. Race to Be Leading Auto Tech Company
2. Marriage of Detroit and Silicon Valley
3. The Morphing of Automakers
4. The Leading Advanced Technology OEM
5. The Migration to Semi-Autonomous Vehicles
6. Why Uber Says it Will Go Driverless
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The Article The Driverless Car Bandwagon: Why are John Krafcik and the Auto Industry Jumping on? appeared first on Automotive Digest.