je.st
news
Tag: segments
Comscore aligns CTV audience segments with IAB Tech Lab guidelines
2019-09-11 16:30:43| Digital TV News
Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
Tags: tech
guidelines
audience
lab
Channel 4 lets advertisers use their own audience segments across its platforms
2019-06-05 19:00:47| Digital TV News
Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
Tags: its
channel
audience
advertisers
Network 10 to provide ID-linked addressable segments to advertisers
2019-05-28 03:00:28| Digital TV News
Network 10 has announced that from 1 July, it will make available multi-platform, multi-device, data-driven segments on its digital sites 10 Play and 10 Daily. The segments will be backed by 10's own first-party data and boosted by 10's partnership with Lotame.
Tags: to
provide
network
advertisers
PeerLogix and Gravy Analytics partner to create audience discovery segments
2018-11-01 14:00:58| Digital TV News
PeerLogix (OTC:LOGX) has announced a data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies extensive data sets.
Tags: create
partner
audience
discovery
Which international whiskies segments will challenge Scotch's dominance? - Research in Focus
2018-10-31 12:15:00| Daily beverage news and comment - from just-drinks.com
The future looks overwhelmingly bright for the huge international whisky category, but stock constraints continue to hamper growth, especially for Japanese and Irish whisky brands. The new Global International Whisky Insights 2018 report from just-drinks and The IWSR highlights this continuation of a purple patch of growth for non-Scotch whisky, which has moved from volumes of 270m cases in 2013 to almost 315m cases in 2017.
Tags: international
research
focus
challenge
Sites : [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] next »