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Brands' use of social media must change - just-drinks FUTURES

2019-11-06 17:19:00| Daily beverage news and comment - from just-drinks.com

Successful social-media marketing strategies will need to be more visual, video-orientated and more authentic, according to the latest report from just-drinks' FUTURES service.

Tags: media change social brands

 

Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comments

2019-11-06 14:11:00| Daily beverage news and comment - from just-drinks.com

Diageo has joined Pernod Ricard in targeting new Scotch whisky consumers as the company launches its latest Johnnie Walker campaign.

Tags: comments global push walker

 
 

If you read only one thing... - This week's must-reads on just-drinks

2019-11-01 15:51:00| Daily beverage news and comment - from just-drinks.com

Here's a look at the biggest stories and the best content from just-drinks this week.

Tags: on read thing weeks

 

If you read only one thing... - This week's must-reads on just-drinks

2019-10-25 15:52:00| Daily beverage news and comment - from just-drinks.com

Here's a look at the biggest stories and the best content from just-drinks this week.

Tags: on read thing weeks

 

"The Constellation deal helps to take my choke-chain off" - just-drinks speaks to Montanya Distillers CEO Karen Hoskin

2019-10-21 16:25:00| Daily beverage news and comment - from just-drinks.com

Late last week, the co-founder & CEO of Montanya Distillers was in London for the city's annual Rum Week and Rumfest. Karen Hoskins found time to meet with just-drinks to look back at the history of the Colorado-based craft spirits company and to tell the story of Constellation Brand's stake purchase in July.

Tags: to deal helps ceo

 

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