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This week in beer, featuring Heineken, the Rugby World Cup, Carlsberg and Kirin
2015-10-02 16:46:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories in the global beer & cider categories. We also have similar round-ups for soft drinks & bottled water and spirits & wine.
Mouton Cadet extends Ryder Cup sponsorship to the US
2015-10-02 14:38:00| Daily beverage news and comment - from just-drinks.com
Baron Philippe de Rothschild has extended its relationship with the PGA of America golfing body, to make its Mouton Cadet brand the 'Official Wine' of next year's Ryder Cup.
Tags: us
cup
extends
sponsorship
Rugby World Cup: Can India fall in love with rugby?
2015-10-01 01:16:53| BBC News | Business | UK Edition
Can India fall in love with rugby?
VIDEO: Rugby World Cup: Indians giving the sport a try
2015-10-01 01:16:20| BBC News | Business | UK Edition
Rugby union was introduced to India in the 1870s but interest soon waned. However, now - in Rugby World Cup year - there are ambitions to grow the sport.
How is the Rugby World Cup working out for Heineken? - Interview, Heineken's global activation director, Hans Erik Tuijt
2015-09-28 21:17:00| Daily beverage news and comment - from just-drinks.com
The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.
Tags: world
working
global
director
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