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8% of US broadband households own a VR headset

2019-04-15 14:00:13| Digital TV News

According to Parks Associates, gaming remains the primary use case for VR headsets in the U.S. Familiarity with VR remains at around one-fourth of US broadband households, with gamers most likely to be familiar with the technology.

Tags: broadband vr headset households

Over half of US broadband households who trial SVOD become paying subscribers

2019-04-03 14:40:33| Digital TV News

Parks Associates has found that 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. Conversion from free trial to paying subscriber is higher among consumers who trial multiple services.

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U.S. broadband households own more than 10 connected devices

2019-03-27 15:30:39| Digital TV News

Parks Associates' research has found that U.S. broadband households now own more than ten connected devices, and as they buy more, they base their purchase decisions on a products ability to work with the existing devices in their home.

Tags: devices connected broadband households

15% of U.S. households have a DTC channel subscription

2019-03-21 19:10:29| Digital TV News

Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, Direct-to-Consumer (DTC) channel adoption rates grew three-fold over the last three years to reach 15%t of U.S. households, according to The NPD Group.

Tags: channel subscription households dtc