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Tag: whisky
This week in spirits & wine, featuring Diageo's use of data for marketing purposes, just-drinks & The IWSR's' latest Scotch whisky research and what consumer cut-through for cocktail competitions?
2018-09-21 16:25:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global spirits & wine categories. Click the links to view our round-ups for beer & cider and soft drinks & bottled water.
Global Scotch whisky insights - market forecasts, product innovation and consumer trends
2018-09-12 17:31:00| Beverage industry market research - from just-drinks.com
This is the third title in our latest series of global category reports, published in partnership with The IWSR. Containing newly released 2017 actual market data and new forecasts to 2022, this offer
Tags: product
market
global
consumer
Pernod Ricard toasts Canadian consumers with JP Wiser's whisky push
2018-09-11 13:49:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has launched a nation-wide marketing activation for the Canadian whisky brand JP Wiser's in its home market.
Tags: canadian
push
consumers
whisky
William Grant & Sons' Aerstone Scotch Whisky range - Product Launch
2018-09-10 15:53:00| Daily beverage news and comment - from just-drinks.com
William Grant & Sons has launched a new Scotch whisky range that aims to simplify flavour messaging in the single malt category.
Tags: product
range
william
grant
How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus
2018-09-05 12:11:00| Daily beverage news and comment - from just-drinks.com
Last year's recovery in Scotch whisky sales, although marginal, was a welcome one - but the category still faces multiple challenges, from engaging with consumers in mature markets to managing restricted stocks of single malt.
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