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"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina
2018-06-13 11:09:00| Daily beverage news and comment - from just-drinks.com
Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. Yesterday, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.
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Welspun Exec Speaks at INS Rome
2018-06-01 18:22:00| Nonwovens Industry Breaking News
Dayal Mehta speaks on consumer preference: reusables versus disposables
This week in beer & cider, featuring the ongoing rise of ultra-light beer, what the brewing world can learn from Carlsberg and just-drinks speaks to Anheuser-Busch InBev CEO Carlos Brito
2018-03-23 15:06:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.
"In sustainability, innovation could make a big gain" - just-drinks speaks to Anheuser-Busch InBev CEO Carlos Brito - Part II
2018-03-21 15:27:00| Daily beverage news and comment - from just-drinks.com
Earlier this week, Anheuser-Busch InBev unveiled its latest set of sustainability targets, with 2025 set as the deadline for the brewer to achieve its aims. In the second part of our subsequent interview with group CEO Carlos Brito, we look at what shareholders are telling him about the role of sustainability. We also discuss some of the latest pledges and consider how A-B InBev hopes to engage with consumers on sustainability.
"We manage the company efficiently, because we're the owners" - just-drinks speaks to Anheuser-Busch InBev CEO Carlos Brito - Part I
2018-03-20 22:11:00| Daily beverage news and comment - from just-drinks.com
Today, Anheuser-Busch InBev unveiled its latest set of sustainability targets, with 2025 set as the deadline for the brewer to achieve its aims. Prior to the launch, just-drinks spoke to group CEO Carlos Brito about the part sustainability plays in a company the size of A-B InBev.
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