je.st
news
Tag: advertising
NBCUniversal and Sky combine advanced advertising capabilities
2019-03-18 13:30:36| Digital TV News
NBCUniversal and Sky have announced the expansion of AdSmart, unifying both companies' advanced advertising capabilities. The joint solutions bring together NBCUniversal's advanced targeting with Sky's addressable advertising tools.
Tags: advanced
advertising
sky
combine
U.S. media companies and VIZIO form addressable advertising consortium
2019-03-12 13:40:13| Digital TV News
U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
Tags: form
media
advertising
companies
TIM, Wind Tre and Fastweb warned over misleading fibre advertising
2019-03-05 09:48:00| Telecompaper Headlines
(Telecompaper) Italian antitrust watchdog AGCM has issued a fresh warning to operators Telecom Italia (TIM), Wind Tre and Fastweb over the use of misleading advertising in the promotion of their respective fibre-optic services. All three operators received hefty fines totalling over EUR 13 million last year for using unfair commercial practices to promote their fibre-optic offers. In three separate resolutions, the watchdog has now accused the operators of a continued lack of transparency regarding the characteristics of the offers in terms of speed, cost and geographical scope as well as the expected benefits thereof, in breach of Italy's consumer code.
Tags: advertising
wind
tim
tre
Linius partners with Hemisphere to build hyper-personalized advertising prototype
2019-02-28 16:00:28| Digital TV News
Linius Technologies (ASX: LNU) has partnered with Hemisphere to build a Hyper-Personalized Advertising Prototype on its SaaS platform. The prototype enables advertisers to deliver and analyze any number of unique ads across any number of customized video streams.
Tags: advertising
build
partners
prototype
Nielsen rolls Sorenson Media acquisition into new addressable advertising initiative
2019-02-21 15:30:09| Digital TV News
Nielsen (NYSE: NLSN) has launched an initiative, Nielsen Advanced Video Advertising, that will focus on addressable advertising for Smart TVs and beyond. As part of the initiative, Nielsen has acquired Sorenson Media.
Tags: media
advertising
acquisition
initiative
Sites : [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] next »