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Tag: advertising
MAGNA releases US Advertising Forecasts executive summary
2018-09-20 20:10:44| Digital TV News
MAGNA has released a summary of its US Advertising Forecasts Fall Update. Advanced TV advertising keeps developing, as it brings the power of big screen linear experience with superior targeting capabilities. Ad spend around non-traditional TV campaigns is increasing significantly this year.
Tags: advertising
summary
executive
releases
DISH enlists Nielsen to power advanced advertising across Sling TV
2018-09-20 14:30:18| Digital TV News
Nielsen has announced that DISH Media Sales has selected Nielsen to provide digital measurement on Sling TV and data segments for addressable advertising across both DISH TV and Sling TV inventory. Marketers will now be able to use Digital Ad Ratings to evaluate delivery to target demographics on Sling TV using audience measurement metrics.
Tags: advanced
tv
power
advertising
Labour calls for ban on gambling advertising
2018-09-20 01:09:23| BBC News | Business | UK Edition
The party also proposes a levy on gambling firms and a ban on using credit cards to pay for bets.
Tags: advertising
calls
ban
labour
MediaKind Personalization Suite manages advertising and content distribution rights
2018-09-15 16:00:43| Digital TV News
MediaKind has launched its MediaKind Personalization Suite. The suite includes a newly launched placement and content distribution rights application - pre-integrated with MediaKind's dynamic ad insertion, encoding & packaging, storage and delivery capabilities.
Tags: rights
content
advertising
distribution
Inside Secure develops protection to prevent OTT advertising revenue loss
2018-09-12 17:00:37| Digital TV News
Inside Secure (Paris:INSD) has announced general availability of its Inside Secure Advertising Protection at IBC. The product ensures that the correct advertising content is viewed by the intended audience while also maximizing revenues.
Tags: advertising
inside
loss
protection
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