je.st
news
Tag: advertising
Accedo launches targeted advertising solution for AR experiences
2018-08-29 17:10:50| Digital TV News
Accedo has announced the launch of a targeted advertising solution for Augmented Reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalised and engaging second-screen experience.
Tags: advertising
solution
experiences
targeted
Addressable TV advertising technology already reaches over 9 million Australians
2018-08-26 13:00:13| Digital TV News
Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
Tags: technology
advertising
million
reaches
Extreme Reach report shows growing opportunity for advertising on CTV/OTT
2018-08-01 15:30:56| Digital TV News
Extreme Reach has released its Q2 2018 Video Advertising Benchmarks Report. The most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used showcases the growing opportunity of advertising on CTV/OTT platforms.
Tags: report
advertising
shows
opportunity
comScore pilots Campaign Ratings video advertising measurement solution
2018-07-31 15:50:45| Digital TV News
comScore (NASDAQ: SCOR) has announced a pilot of a new video advertising measurement solution called Campaign Ratings. It provides media buyers and sellers with unduplicated measurement of ad campaigns across linear TV, OTT, desktop, and mobile, with streaming measurement powered by Hulu.
Tags: video
advertising
solution
ratings
Sorenson Media launches addressable TV advertising platform for live linear programming
2018-07-26 15:40:55| Digital TV News
Sorenson Media has announced that it is live with Sorenson Addressable, a targeted advertising platform for television. Sorenson Media has also revealed that AMC Networks is first company to use the new platform.
Tags: media
live
advertising
programming
Sites : [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] next »