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IAB Tech Lab proposes Data Transparency Framework for digital advertising

2018-05-23 16:30:55| Digital TV News

The IAB Technology Lab has announced the release of Data Transparency Framework 1.0 for public commentguidance that outlines sourcing disclosures for those collecting data used to target, personalize, and measure digital advertising.

Tags: data digital advertising tech

New Dealer B2C Advertising Program Reaches Prospect Before F&I Walk In

2018-05-11 22:49:11| AutomotiveDigest.com - Automotive Industry News

strong>What's Happening? Dealers Adopting New B2C F&I Product Marketing Program New Dealer Ad Program is an intuitive marketing service Helps Dealers make F&I Branding & funding sale easier Gets to funding prospect before walk to F&I office Uses a co-brand email response template for online lead inquiries Enables dealers to advertise F& I brand earlier in sales process Response service personalizes email communications & instills confidence Who is offering this innovation in automotive retailing? DealerEFX developed a quality email response for dealer sales The company focuses on email communications templates in any CRM System The system provides the best possible brand financing presentation Dealers can easily upgrade F&I penetrations to increase penetration by signing up for 30 day trial. Call 503 318-3621 or email Jim.Lawrence@DealerEFX.com

Tags: in program advertising walk

Hulu passes 20 mln subscribers mark, looks to expand advertising options

2018-05-03 08:38:00| Telecompaper Headlines

(Telecompaper) Hulu passed the 20 million subscriber mark in the first quarter of the year, after going over 17 million at the end of last year. The news was announced at the Hulu 18 Presentation, at the newly-named Hulu Theater at Madison Square Garden in New York City. The company added that engagement on its platform jumped by more than 60 percent.

Tags: options advertising mark expand

Viacom and Comcast announce advanced advertising partnership

2018-04-23 22:00:05| Digital TV News

Viacom (NASDAQ:VIAB) and Comcast (NASDAQ: CMCSA) are to cooperate on advanced advertising and data. The partnership will integrate Viacoms targeted advertising expertise and national reach with FreeWheels video advertising technology informed by Comcasts anonymized audience data.

Tags: advanced advertising partnership announce