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Tag: advertising
Yahoo, AOL Email Now Scanned for Targeted Advertising
2018-04-16 16:30:40| Extremetech
Yahoo and AOL's parent company, Oath, has made several changes to its privacy policy designed to give it more latitude when selling and combining user data. The post Yahoo, AOL Email Now Scanned for Targeted Advertising appeared first on ExtremeTech.
Tags: email
yahoo
advertising
aol
Connekt and Verance partner to provide ATSC 3.0 advertising
2018-04-10 16:30:03| Digital TV News
Connekt and Verance have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers.
Tags: provide
advertising
partner
atsc
NBCUniversal advertising metric measures viewing across both linear and digital
2018-04-05 16:40:36| Digital TV News
NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.
Tags: digital
advertising
viewing
measures
Altice USA launches advanced advertising and data business
2018-04-05 15:30:28| Digital TV News
Altice USA (NYSE: ATUS) has announced the launch of a4, the companys advanced advertising and data business, which delivers audience-based, multiscreen advertising solutions to local, regional and national advertisers and MVPD partners.
Tags: business
data
advanced
usa
Charter, Comcast and Cox form group to sell advanced advertising
2018-04-04 15:30:41| Digital TV News
Charter Communications (NASDAQ: CHTR), Comcast (NASDAQ: CMCSA) and Cox Communications, owners of NCC Media, have announced that they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint.
Tags: form
advanced
group
sell
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