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Tag: advertising
Fincons Group enables launch of Mediaset's Smart TV advertising platform
2018-04-04 13:00:22| Digital TV News
Fincons Group has been an enabler behind the launch of Publitalia 80s advertising products ADD+Plus. Publitalia 80 is now able to offer addressable advertising by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediasets portfolio.
Tags: group
advertising
smart
platform
IAB Tech Lab releases OTT Identifier for Advertising guidelines for comment
2018-04-03 16:30:38| Digital TV News
The IAB Technology Laboratory has released 'Guidelines for Identifier for Advertising on OTT Platforms' with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments.
Tags: comment
advertising
tech
releases
Red Tractor Assurance to launch TV advertising campaign
2018-03-30 02:00:00| ThePigSite - Industry News
Red Tractor Assurance will have its own national television advertising campaign later this year for the first time in its history.
Tags: red
advertising
campaign
launch
Adobe Advertising Cloud selects TVSquared for TV analytics
2018-03-26 15:30:49| Digital TV News
TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquareds data to see how TV campaigns are driving online responses.
Tags: advertising
adobe
cloud
analytics
Ant and Dec: Suzuki ends advertising campaign after drink-drive charge
2018-03-23 15:29:32| BBC News | Business | UK Edition
The car company says its deal with the pair has "come to an end" after Ant's drink driving charge.
Tags: dec
advertising
charge
ends
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