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Tag: advertising
DVB creates group to define Targeted Advertising commercial requirements
2018-01-23 19:00:48| Digital TV News
Following the publication of the Study Mission Report on Targeted Advertising in September, the DVB Steering Board has approved the creation of a dedicated group to implement the reports recommendations.
Tags: group
advertising
commercial
requirements
Hulu ends 2017 with 17 mln subscribers, USD 1 bln in advertising revenues
2018-01-10 10:57:00| Telecompaper Headlines
(Telecompaper) Hulu ended 2017 with over 17 million total subscribers for its subscription on demand (SVOD) and live TV plans in the US, a rise of 40 percent (over 5 million) from the year before. The total number of unique viewers increased to 54 million. Advertising revenues also advanced, reaching USD 1 billion for the first time in the company's history.
Tags: advertising
usd
ends
subscribers
SteelHouse introduces Connected TV advertising
2018-01-09 15:50:14| Digital TV News
SteelHouse is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience, which is predicted to reach over 195 million U.S. viewers this year, or more than 60% of the U.S.
Tags: advertising
connected
introduces
Sling TV partners with comScore for cross-platform addressable advertising measurement
2018-01-04 15:40:50| Digital TV News
comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT services impressions with those from DISH set-top boxes.
Tags: advertising
partners
measurement
sling
VideoAmp releases TV & Video Advertising Survey findings
2018-01-04 15:30:33| Digital TV News
VideoAmp has released findings from its First Annual TV & Video Advertising Survey. The study found that 60% of marketers believe campaigns executed through a Cross-Screen Platform (CSP) for all TV and digital video outperform conventional campaigns.
Tags: video
advertising
releases
survey
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