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"Consumers are not stupid - they're the trendsetters" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part II

2019-12-10 16:05:00| Daily beverage news and comment - from just-drinks.com

Olly Wehring speaks to Diageo's chief digital officer, Ben Sutherland. Here, in the second part of an exclusive two-part interview, Sutherland talks about breaking through to 'dark social', the power of imfluencers and the lack of a digital rule book for beverage.

Tags: part ii digital ben

 

"The shift we're seeing is towards more personal and private social networks" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part I

2019-10-08 13:53:00| Daily beverage news and comment - from just-drinks.com

Earlier this year, just-drinks published its latest issue of FUTURES, a series of reports that consider the longer-term future. The report, 'Over the Influence? The future of social media' is available to download free of charge here. For the report, editor Olly Wehring spoke to Diageo's chief digital officer, Ben Sutherland. Here, in an exclusive two-part interview, Sutherland tells us what he does, how he does it and why it's the shape of things to come.

Tags: i part personal private

 
 

Lift-off for Scotland: Sutherland to host first UK spaceport

2018-07-16 09:24:38| BBC News | Business | UK Edition

The UK Space Agency backs Scotland's north coast as the place to launch satellites to orbit.

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Royal Navy's Merlin helicopter joins HMS Sutherland for operational sea training

2015-10-19 01:00:00| Naval Technology

The UK Royal Navy's Merlin Mk2 helicopter has landed on HMS Sutherland for the first time in 18 months as part of the vessels' operational sea training in the South West Exercise Area off Plymouth.

Tags: training sea royal operational

 

Royal Navy re-christens HMS Sutherland after upgrade

2015-09-28 01:00:00| Naval Technology

The UK Royal Navy has re-christened its Type 23 Duke-class frigate HMS Sutherland, marking the completion of an 18-month overhaul programme.

Tags: royal upgrade navy sutherland

 

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