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Kleenex unveils new lifestyle marketing effort that is all about caring

2015-06-17 23:52:35| Paper - Topix.net

Advertising of such items is no longer about the product itself or what it can do in the home. Rather, as is vividly demonstrated in a new marketing effort from VSA Partners Chicago for Kleenex tissue, common everyday products found in millions of households are now being positioned as potent lifestyle items.

Tags: marketing effort lifestyle caring

 

Kleenex Aims to Make Kindness 'Contagious'

2015-06-15 14:53:26| Paper - Topix.net

People have long turned to Kleenex to wipe away tears. Now the Kimberly-Clark Corp. brand is trying to manufacture them with a campaign that features people coming to the rescue of others in emotional distress.

Tags: make aims kindness contagious

 
 

Kleenex maker plans 1,300 cuts

2014-10-22 09:20:23| Paper - Topix.net

DALLAS Kimberly-Clark plans to eliminate up to 1,300 jobs as part of restructuring efforts aimed at reducing costs and making its business more efficient.

Tags: plans maker cuts kleenex

 

Stock-up sale on Kleenex this weekend at Harris Teeter

2014-08-02 03:20:20| Grocery - Topix.net

Harris Teeter is offering a weekend-only special on Kleenex facial tissue -- a great item, by the way, to purchase for donation to classroom teachers.* Kleenex tissue : 77 cents.

Tags: sale weekend harris kleenex

 

Kleenex Runs Better With PlantPAx

2013-11-20 19:05:41| Electronics - Topix.net

"We had a real problem," said Kimberly-Clark engineering and technical leader Bob Kilas.

Tags: runs kleenex

 

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