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Tag: measurement
Cross MediaWorks and 605 standardize campaign measurement and advanced analytics
2018-01-18 16:00:40| Digital TV News
Cross MediaWorks and 605 have announced that they have partnered to provide a measurement standard to help scale the addressable TV marketplace. The solution will also enable verification of performance for impressions-based TV campaigns.
Tags: advanced
cross
campaign
measurement
Nielsen adds YouTube mobile app measurement in UK, France and Germany
2018-01-17 15:30:29| Digital TV News
Nielsen has announced that it has introduced advertising measurement on YouTubes mobile app in the UK, France, and Germany. The service adds to Nielsens current measurement coverage on desktop and mobile browsers.
Tags: france
mobile
germany
measurement
Sling TV partners with comScore for cross-platform addressable advertising measurement
2018-01-04 15:40:50| Digital TV News
comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT services impressions with those from DISH set-top boxes.
Tags: advertising
partners
measurement
sling
Media Rating Council issues Digital Audience-Based Measurement Standards
2017-12-07 15:00:03| Digital TV News
The Media Rating Council (MRC) has released standards for digital audience-based measurement. The standards spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.
Tags: media
rating
digital
issues
Tip of the Week: Test and measurement
2017-11-27 19:17:58| Electrical Construction & Maintenance
Here are some of the conditions to monitor and measure to help boost motor system reliability.
Tags: week
test
tip
measurement
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