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Heineken adds Formula E to motor racing marketing activity

2018-10-15 14:56:00| Daily beverage news and comment - from just-drinks.com

Heineken has boosted its motor racing presence, securing 'official beer and cider' status with the Formula E electric street racing series.

Tags: marketing activity motor racing

 

Heineken takes Heineken 0.0 to Australia

2018-10-09 16:30:00| Daily beverage news and comment - from just-drinks.com

Heineken has launched Heineken 0.0 in Australia as the brewer continues to add the non-alcoholic lager variant to new markets.

Tags: australia takes heineken

 
 

Heineken NV in Beer (World)

2018-09-10 11:50:00| Beverage industry market research - from just-drinks.com

The world's second-largest brewer, Heineken, has a diverse product range that crosses geographies and categories. With a clear premium focus, the company is in a strong position to benefit from prevai

Tags: world beer heineken

 

How Heineken is causing concern, why China still offers challenges and what future for PepsiCo's drinks operations - The just-drinks Analyst

2018-08-28 11:24:00| Daily beverage news and comment - from just-drinks.com

Ian Shackleton, just-drinks' resident analyst, returns this month with a headache from Heineken. He also considers the prospects for growth in the tricky Chinese market and surveys the dangers facing PepsiCo that its next CEO will have to deal with from day one.

Tags: the china future offers

 

This week in beer & cider, featuring Carlsberg's Cambodia play, Bud Light's new soccer tie-up and how Lagunitas wants to infect Heineken

2018-08-17 16:50:00| Daily beverage news and comment - from just-drinks.com

Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.

Tags: to week play wants

 

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