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Everyone's favourite toy car is now adult-sized, roadworthy and for sale
2015-10-16 09:54:10| Toys - Topix.net
Yes, the bright red 'Cozy Coupe' Little Tikes car that used to be on every kid's Christmas list is now available in an adult-sized, roadworthy version. It still has its yellow top, giant windows and chunky wheels.
Toy Industry Foundation Announces Industry-Wide #MyToyMemory Holiday Campaign
2015-10-14 18:23:54| Toys - Topix.net
Dubbed #MyToyMemory , the interactive campaign leverages social media and consumer nostalgia to raise a minimum of in support of TIF programs that provide toys to children who are ill, impoverished, rescued from abuse, or otherwise in need. #MyToyMemory won first prize in TIF's recent Game On! competition, which encouraged toy companies across the industry to develop creative, compelling marketing campaigns to help raise funds so that more children in need will receive the gift of play during the holidays.
Tags: industry
holiday
foundation
campaign
Mattel not frozen out of Cars and Toy Story payoff
2015-10-12 19:08:08| Toys - Topix.net
Mattel could benefit from the inclusion of a Cars sequel in Disney's film plans for the next several years. The next Cars movie was slid into the June 2017 slot by Disney.
Toy industry anticipating a good holiday season
2015-09-29 23:20:54| Toys - Topix.net
It's beginning to look a lot like Christmas will be good for the toy business this year. What's less clear is whether it will be good enough to give Wayne-based retailer Toys "R" Us the lift it needs.
Tags: good
industry
holiday
season
Adults get a My Little Pony toy of their own
2015-09-29 15:51:13| Toys - Topix.net
When My Little Pony was launched in 1983, the last thing that Hasbro expected was for adults to passionately embrace the line of brightly colored plastic toy ponies, but that's precisely what happened. Now the fans, known as bronies, can celebrate their devotion in a unique way.
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