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An Update on the Fourth Industrial Revolution

2021-03-01 13:00:00| TechNewsWorld

We are in the midst of what many are calling the Fourth Industrial Revolution. This is a time of disruption, massive change, opportunities, and significant risks. Fortunes will shift, companies will fail, and new companies will rise from the ashes. Let's look at where we are in this latest Industrial Revolution, and where we'll likely be when this wave ends in 10 to 40 years. We'll close with the product of the week, a new conferencing camera/speaker from Poly.

Category: Information Technology

Successful Phishers Make Slim Gains in 2020

2021-02-24 19:25:47| TechNewsWorld

Catastrophic events, like a pandemic, coupled with hasty technological change such as many people forced to work from home immediately, have been a rich environment in the past for phishers, who use deception to infect machines with malware, steal credentials, and invade corporate networks. However, malicious actors achieved only a marginal increase in success in 2020, according to a recent report.

Tags: make successful gains slim

Category: Information Technology

Lessons Learned From the SolarWinds Supply Chain Hack

2021-02-24 00:10:15| TechNewsWorld

In a recent Linux Foundation blog post titled "Preventing Supply Chain Attacks like SolarWinds," the foundation's Director of Open Source Supply Chain Security, David A. Wheeler, adamantly pushed the need for software developers to embrace the LF's security recommendations. Given the magnitude of the SolarWinds hack, LinuxInsider asked Wheeler to dive deeper into how supply chain security standards might benefit from the LF's latest advice.

Tags: supply chain learned lessons

Category: Information Technology

Silver Sparrow Malware Hatched on 30,000 Macs

2021-02-23 13:00:00| TechNewsWorld

Nearly 30,000 Macs have been infected with a new malware strain. Discovered by researchers at Red Canary, the malware has been sitting on it hosts waiting for a payload that never arrived. In a statement provided to TechNewsWorld, Apple said that upon discovering the malware, it revoked the certificates of the developer accounts used to sign the packages, preventing new machines from being infected.

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Category: Information Technology

It's Time to Consider 3D Printed Homes

2021-02-22 13:00:00| TechNewsWorld

This emerging building method is far less wasteful, far faster, and far cheaper to build much sturdier homes. The only real downside is that the skills and technology to build these houses aren't widely available yet. Still, a shift to 3D printed building could create many new jobs, and the training required isn't considered exceedingly difficult. Let's talk about 3D printed homes, and we'll close with the product of the week, the ARM-based HP Elite Folio.

Tags: time homes printed

Category: Information Technology

Researchers Repurpose Drugs to Fight COVID in Elderly

2021-02-18 18:41:22| TechNewsWorld

Researchers have discovered a way to identify existing drugs that can be potentially repurposed to fight COVID-19 in the elderly. The researchers said they have plans to share their findings with pharmaceutical companies, but added that before any drugs can be repurposed for use on elderly COVID-19 patients, clinical testing will be required.

Tags: fight drugs researchers elderly

Category: Information Technology

How Biometric Authentication Methods Will Revamp the Commerce Experience

2021-02-17 14:00:00| TechNewsWorld

As they become more prominent, consumers will enjoy shopping experiences that no longer rely on payments from a piece of plastic with a four-digit pin. Instead, consumers will use unique motion sensors in smartphone devices to passively authenticate people using their walking behavior and other contextual biometric signals. Some of these contactless procedures are already being deployed.

Tags: experience methods commerce authentication

Category: Information Technology

How To Elevate B2B Influence to Always-On at #B2BMX With @LeeOdden

2021-02-17 12:32:29| Marketing and Public Relations - M&O

How can B2B marketers move from a pilot influencer program to an always-on B2B influencer marketing strategy, and what are the advantages of ongoing programs? To help you answer these questions and more, we invite you to join TopRank Marketing chief executive and co-founder Lee Odden, who will explore why it's more important than ever to make the transition to an always-on B2B influencer marketing program during a presentation at the all-virtual B2B Marketing Exchange Experience 2021 conference on Monday, February 22 through Wednesday, February 24, 2021. Our research reported in the State of B2B Influencer Marketing Report found 12 times more marketers were very successful running Always-On influencer marketing programs than those who only engaged influencers periodically for campaigns. Influence never sleeps and B2B brands that invest in the right strategy, process and relationships can take advantage of 24/7 engagement without working 24/7 hours. @leeodden The 2021 B2B Marketing Exchange Experience virtual conference launches with a Refresh, Renew, Remix theme featuring 6 tracks and over 50 sessions on all things B2B marketing from ABM to Video marketing. Lee will be joining top B2B Marketing professionals from brands that include Microsoft, Forrester, Cisco, Oracle, BMC Software, Dun & Bradstreet, Demandbase, Salesforce and many more. Some of the top B2B marketing experts in the world will be presenting at B2BMX including Ardath Albee, Jon Miller, Kelvin Gee, Mark Bornstein, Juntae Delane, Matt Heinz, Pam Didner, Ruth P. Stevens, Rob Leavitt and more. The 2021 edition of the B2BMX conference will be the ninth year in a row that Lee Odden has presented at this leading event for B2B marketers. B2B Marketing Exchange Experience 2021 Lee's presentation at the 2021 B2BMX Experience conference, "Pilot to Program: How to Elevate B2B Influence to Always-On" will help B2B marketers understand how they can successfully move from mere interest in an influencer program or from an existing pilot program to a robust always-on influencer marketing program. For more details, here's the official presentation abstract: Based on recent research, 12 times more B2B marketers are very successful with always-on influencer marketing programs compared to those running periodic campaigns. B2B influence is a relationship business and authentic advocacy can bring big returns. But how can marketers gain the confidence to evolve from testing to ongoing influencer marketing programs? This session from B2B influencer marketing expert Lee Odden of TopRank Marketing could be the catalyst that helps you: Match the right benefits of Always-On influence with your marketing goals Hit the ground running with early wins influencer engagement Create a crawl, walk, run influencer marketing program plan Registration and complete B2BMX Experience conference details are available on the official event website. We hope you'll join us virtually for Lee's latest insightful presentation, and be sure to follow along on Twitter using the #B2BMX hashtag. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. If you'd like to talk with us directly about how to improve your own influencer marketing performance like we have for B2B brands ranging from Adobe to LinkedIn, connect with us here. The post How To Elevate B2B Influence to Always-On at #B2BMX With @LeeOdden appeared first on Newsroom.

Tags: with influence b2b elevate

Category: Information Technology

A New Twist to Virtual Desktop Cloud Computing

2021-02-16 16:00:00| TechNewsWorld

Desktop as a Service provider Shells offers a new component to virtual cloud computing. It brings Linux distros and Windows 10 to any computer, mobile device, and some game consoles, via any Web browser. The U.S.-based startup went online in the first quarter of last year. Since then, CEO and founder Alex Lee has been drumming up favorable responses from businesses, casual users, and Linux developers.

Tags: virtual desktop computing cloud

Category: Information Technology

The Future of Cybersecurity in 2021 and Beyond

2021-02-16 14:00:00| TechNewsWorld

Cybersecurity experts predict that in 2021 there will be a cyberattack incident every 11 seconds. This is nearly twice what it was in 2019, and four times the rate five years ago in 2016. The rapidly growing increase in cyberattacks worldwide comes at a hefty cost for businesses in order to better protect their computer networks from intrusions. Cyberattacks not only are increasing in frequency, but they are costing victims larger financial losses.

Tags: future beyond cybersecurity

Category: Information Technology

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