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LFP Media chooses Bitmovin Player for D2C mobile apps
2024-12-13 11:12:19| Digital TV News
December 12, 2024 Ligue De Football Professionnel (LFP) Media, the commercial arm of the French football league, has chosen the Bitmovin Player to power video streams for its direct-to-consumer mobile apps.
Category:Consumer Goods and Services
Warner Bros. Discovery restructures into two divisions
2024-12-13 11:01:59| Digital TV News
December 12, 2024 Warner Bros. Discovery (Nasdaq: WBD) is to implement a new corporate structure. The re-structured company will consist of two divisions: Global Linear Networks and Streaming & Studios.
Category:Consumer Goods and Services
Roku and FreeWheel expand programmatic partnership
2024-12-13 10:55:48| Digital TV News
December 12, 2024 Roku and FreeWheel have expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange.
Category:Consumer Goods and Services
Titan OS selects ThinkAdvertising to enrich Titan Audience Segments
2024-12-12 19:05:27| Digital TV News
December 12, 2024 Titan OS has chosen ThinkAnalytics' ThinkAdvertising to enrich its CTV advertising offering, Titan Audience Segments. Titan Audience Segments unlocks the viewership data from Titan OS TVs.
Category:Consumer Goods and Services
IAB Tech Lab releases programmatic CTV genre guidance for comment
2024-12-12 18:58:48| Digital TV News
December 11, 2024 IAB Tech Lab has released deliverables focused on helping the industry more efficiently use IAB Tech Lab's taxonomies, focusing on usage of the Ad Product Taxonomy and CTV genre values.
Category:Consumer Goods and Services
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