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A new scent - English Bluebell - has been developed for the relaunch.
2015-10-13 19:50:54| IT Services - Topix.net
Yardley London is relaunching its Contemporary Classic range in time for the Christmas retail period with the introduction of brand new fragrance - 'English Bluebell' - alongside an autumn ad campaign through creative agency Chapter. The campaign is supported with a A 650k print and digital advertising campaign backed by Wipro Limited, the global manufacturer of personal care products, and will include ongoing PR and additional in-store investment in Asda, Sainsbury's and Lloyds to drive sales and brand awareness.
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