Home › AUGMENTED REALITYWill Augmented Reality Superimpose Virtual Elements of the Real World into Automotive Advertising, Marketing, and Enthusiast Print Magazines?
 

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AUGMENTED REALITYWill Augmented Reality Superimpose Virtual Elements of the Real World into Automotive Advertising, Marketing, and Enthusiast Print Magazines?

2016-03-03 21:08:41| AutomotiveDigest.com - Automotive Industry News

Situation: Intel, Microsoft, and others are taking virtual reality to a new level with the deep sensing capabilities that capture high resolution images. The imagined future of gesture based computer interfacing with augmented reality is being realized. Significance of Augmented Reality: Intel is now building an augmented reality headset. This means that Intel's RealSense 3D camera technology would be used in such applications as autonomous vehicles, webcams on computers, smart bike helmets, wearables and holding a smartphone over a print magazine page to see car advertisements come to life. Microsoft put its augmented reality camera on sale this past week and is collaborating with Intel to move beyond personal computing.

Tags: real world print advertising

Category:Automotive

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