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Amazon buys GoodGame for undisclosed amount
2014-12-10 09:52:00| Telecompaper Headlines
(Telecompaper) Amazon has bought GoodGame, a company that owns teams of video-game players and hosts live gaming tournaments, Bloomberg reported, adding that no financial terms about the deal were disclosed. GoodGame, based in San Francisco and led by CEO Alexander Garfield, organises events known as esports in which gaming teams compete, creating an audience that can be converted into revenue from advertisers, sponsorships and merchandising. Garfield said in a recent blog post that GoodGame raised more than USD 10 million for players, teams and tournaments over the past five years without any venture capital. The company will now work with Amazon's Twitch. By combining with Twitch's 60 million monthly unique viewers, the companies will be able to reach more advertisers looking to market in esports, Twitch COO Kevin Lin said. "We want to bring more brands into esports," Lin said. "It's a very heavy millennial audience, males 18 to 34. They don't watch cable. They play a lot of video games." An annual championship tournament for the video game League of Legends offers a USD 2.7 million prize pool, attracts a live audience of 40,000 people, and was watched online by more than 30 million people last year, Lin said.
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Category:Telecommunications