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BBC explores targeting of promotional content using Sky technology

2019-11-11 12:00:37| Digital TV News

Sky and the BBC are to collaborate on content and technology. The BBC iPlayer app and connected red-button service will launch on Sky Q, and the companies will explore the use of Skys targeting technology, to serve up more personalised promotional content to BBC viewers.

Tags: content technology sky promotional

Category:Consumer Goods and Services

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