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Businesses are loaded with customer data, but unable to act upon it

2013-07-09 17:50:12| InfoWorld: Top News

Thanks to increasingly sophisticated analytics tools, virutally every business owner now has access to an array of information about his or her customers: Where they live, what language they speak, their gender, and even their income levels. You know what pages on your website they look at, and through your sales analytics, you know what products they buy.

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Category:Information Technology

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