DALLAS, SHANGHAI and FRANKFURT – As customer needs diversify – and the complexity of their solutions increase – identifying the right partners and the right solutions can be the difference between product success or failure.<br />
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Recognizing this need, Celanese, a global technology and specialty materials company, is simplifying its brand architecture to capture in a single brand the full suite of Celanese technology, resources, products and solutions. This change ...This story is related to the following:Vinyl Acetate Polymers | Advanced Materials | Chemicals