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Coca-Cola has discovered an untapped market to save the soda business

2016-02-07 22:55:36| Beverages - Topix.net

Coke said in 2014 it would invest $17 billion in the continent from 2010 to 2020, a figure that tripled the amount spent in the previous decade. In late January, the company announced its a 40% stake in Nigeria's largest juice marker, TGI Group's Chi Ltd which sells beverage brands such as Chivita 100% and Chi Ice Tea, with plans to buy the rest within the next three years.

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