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DISH Media enables Volvo to target ads across both DISH and Sling TV

2017-09-13 15:30:57| Digital TV News

DISH Media Sales has announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The campaign, executed through media agency Mindshare, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.

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