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DreamWorks Animation Unwraps DreamPlace, Its Christmas Shopping Mall Attraction
2014-07-24 17:35:23| Beverages - Topix.net
Coca-Cola and merchandisers have been appropriating Santa Claus for years. Now DreamWorks Animation hopes to put its stamp on the myth by having Shrek introduce kids to St. Nick when they visit him at shopping malls featuring the studio's DreamPlace location based experience.
Tags: shopping
christmas
animation
mall
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