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Edmunds Study on What Millennials Want in Car Purchases

2015-09-10 01:57:21| AutomotiveDigest.com - Automotive Industry News

A new study done by Edmunds.com found that a bit of creativity and market research is needed to reach Millennials in new and used car sales. One good example of is unexpected car buying by young shoppers of the Pontiac Aztek, which has been partially driven by the popularity of AMCs Breaking Bad series. Millennials are interested in used, out-of-production, and family friendly vehicles, according to the Edmunds study. The Article Edmunds Study on What Millennials Want in Car Purchases appeared first on Automotive Digest.

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