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Fleet Marketing: Understand How to Differeniate Your Value Proposition

2014-07-07 07:43:00| AutomotiveDigest.com - Automotive Industry News

This week, fleet marketing expert Ed Pierce continues his monthly fleet marketing series an exclusive in Fleet Management Weekly - with his latest column: A Call to Action (for Fleet Providers): Let Content Open Doors for You." Ed begins, As any great sales person will tell you, sales is not about a great product or service, its about the customers perception of value. For fleet decision-makers, value is help­ing to max­i­mize the con­tri­bu­tion of his fleet to the companys strate­gic goals as well as the sav­ings derived from con­trol­ling costs. The more meaningful the value story, the better the chance that a fleet service or product provider can begin or move along the sales process with a fleet decision-maker. Haven't yet registered for the AFLA 2014 Conference?, September 7-10, M Resort & Spa Casino, Las Vegas, NV. If you get it done by Friday, July 11th, you'll save a cool $115! Great speakers, educational sessions and plenty of networking make this event a must-attend for the savvy fleet professional. Janice Sutton Executive Editor Connect with us Follow us The Article Fleet Marketing: Understand How to Differeniate Your Value Proposition appeared first on Automotive Digest.

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