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Foreign fashion brands covet hot Brazilian garment market, pop-up boutiques and all

2014-11-08 08:22:20| Apparel - Topix.net

Even before the models in towering heels and slinky little numbers had left the catwalk, audience members were out of their seats and frantically elbowing their way toward a pop-up boutique set up at the top of the runway. Just minutes after the conclusion of an extravagant show unveiling a capsule collection by Versace for Brazilian fast-fashion retailer Riachuelo, the cash registers were hopping.

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