Home › FranceTV Publicité trials ad targeting based on viewer interests
 

Keywords :   


FranceTV Publicité trials ad targeting based on viewer interests

2019-07-18 17:40:54| Digital TV News

Following on from its trial of advertising substitution on HbbTV at the end of 2018, FranceTV Publicité has now tested the delivery of ads personalized according to the interests of the viewer.

Tags: based interests viewer trials

Category:Consumer Goods and Services

Latest from this category

All news
16.05EU investigates Facebook and Instagram over child safety
16.05Teenagers could help fill train driver shortage
16.05Peak-time ScotRail fares scrapped for further three months
16.05Peak-time ScotRail fares scrapped for further three months
16.05Japanese brand to launch TVs 'Powered by TiVo'
16.05Disney and WBD announce Disney+, Hulu, Max bundle
16.05VIZIO reports Q1 2024 financial results
16.05Pixalate releases Q1 2024 CTV ad supply chain report
Consumer Goods and Services »
16.05EU investigates Facebook and Instagram over child safety
16.05Teenagers could help fill train driver shortage
16.05Peak-time ScotRail fares scrapped for further three months
16.05Peak-time ScotRail fares scrapped for further three months
16.05Japanese brand to launch TVs 'Powered by TiVo'
16.05Disney and WBD announce Disney+, Hulu, Max bundle
16.05VIZIO reports Q1 2024 financial results
16.05Pixalate releases Q1 2024 CTV ad supply chain report
More »