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FreeWheel and A+E Networks pilot unified ad decisioning engine

2019-04-17 18:30:08| Digital TV News

FreeWheel (Nasdaq: CMCSA) has announced a partnership with A+E Networks to pilot a unified ad decisioning engine that will allow buyers and sellers to transact, across both direct sold and programmatic, marketplace-generated advertising demand.

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Category:Consumer Goods and Services

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