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Frontier Snacks taps into 'bite-sized' trend: 'This business is all about perseverance'
2016-04-08 12:46:28| Grocery - Topix.net
When you launch a new food brand, says Frontier Snacks Inc founder Matt Oscamou, " people will tell you a 100 things you should know about working in this industry, and you'll say 'I won't make that mistake,' but the reality is, you almost certainly will." Indeed, the only thing that distinguishes many of the winners from the losers in the early days of building a new brand is the refusal to throw in the towel and go back to the day job, says San Francisco-based Oscamou, who started to attract some serious attention when he secured financial backing for his bite-sized fruit & nut snacks from Linkedin CEO Jeff Weiner, among others.
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Category:Food and Related Products