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Heineken turns up heat on Tecate BBQ campaign in US as brewer targets Hispanics

2018-04-13 16:42:00| Daily beverage news and comment - from just-drinks.com

Heineken is continuing to appeal to Hispanics in the US with a new campaign for Tecate beer that includes bi-lingual point-of-sale and activations around Mexico's appearance at this Summer's FIFA World Cup.

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