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How has consumer behavior changed over 5 years?

2015-04-21 20:33:15| AutomotiveDigest.com - Automotive Industry News

Car Shopper behavior is now governed almost entirely by massive amounts of online vehicle information researched and gathered by each consumer. This 60 second video presentation by Jeremy Anspach, Purecars CEO, advances the premise that advertising is really only a 3% stimulus to drive vehicle buyers to an online learning experience. This online learning is 97% of the car buying process that enables car shoppers to all the research and shape the final buying decision. As a consequence of changes in how consumers behave during the car shopping experience, the dealership must have the right advertisement at the right spot with all the relevant information about the attributes of the researched vehicle" The Article How has consumer behavior changed over 5 years? appeared first on Automotive Digest.

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