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Industry At A Glance: Millennial Parents Chicken vs. Beef

2013-06-12 16:27:00| Beef

A beef checkoff-funded survey of the millennial generation (born from 1980-2000) indicates that this U.S. population segment prefers serving chicken to their families over beef. The reasons cited are a taste preference by their children for chicken, and the parents lack of preparation skills for beef. read more

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