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Home › Kevin Rudd affect lingers as Pernod Ricard seeks RTD revival with lower sugar

 

Kevin Rudd affect lingers as Pernod Ricard seeks RTD revival with lower sugar

2015-09-16 10:05:09| Beverages - Topix.net

Kevin Rudd flattened the ready-to-drink spirits sector in 2008 with a 70 per cent tax hike. Pernod Ricard is trying to revive growth with a new lower alcohol and lower sugar product called Absolut Botanik.

Tags: lower affect kevin sugar

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